When Tinder gamified online dating with its quick-swipe interface, it swung the pendulum in the direction of fast matches.
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Here are his insights on making meaningful romantic connections in 2021, amidst the challenges, opportunities and surprises that come with dating in a pandemic.Ĭarefully consider what information to share McLeod's advice for making the most of your time spent on dating apps involves being more reflective, authentic and results-driven. He pointed to better habits, like "not chasing after people that aren't interested," and "a pretty great reduction in the amount of ghosting going on." He also said people are actually setting up more dates, even if they're video dates by necessity. He said the behaviour of Hinge users during the pandemic suggests online daters have become more thoughtful and intentional. If you're one of the users driving up the prices of stay-at-home stocks like Hinge while trying to find love in isolation, the outlook might look less rosy from your perspective.īut McLeod feels optimistic for you. "And there's just no other way to really meet people right now." Hinge's parent company, Match Group, predicted the app would triple its revenue last year. "Loneliness was getting bad before, and I think it's even worse, in this world, for single people who are alone," he said. That even more people would be turning to dating apps during this time makes a lot of sense to Justin McLeod, founder and CEO of Hinge. The pandemic has produced a new paradox: a surge in online daters - but with greatly reduced opportunities for actually meeting in person.